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Beauty: Makeup Complexity Rejection: The Streamlined Expressive Beauty Shift
1+ day, 16+ hour ago (1346+ words) Why the trend is emerging: Routine Fatigue Meets Economic PressureMakeup industry shifting from multi-step complexity toward simplified routines with selective bold expression, with founders emphasizing "fewer products that offer true value" and "streamlined rituals" when consumers "exhausted by unnecessary steps…...