8+ hour, 11+ min ago  (244+ words) Snap Inc. has introduced new app measurement and campaign optimisation features through a product called Unified Attribution, currently in beta and expected to launch later this year. The system is designed to combine platform-level data with third-party Mobile Measurement Partner…...

1+ mon, 1+ week ago  (209+ words) Visual codes such as QR codes are increasingly being used across product packaging and advertising, but marketers continue to face challenges in making them engaging and measurable. Industry observers note that traditional QR codes often fall short due to low…...

2+ mon, 1+ week ago  (611+ words) Snapchat has launched a cricket-season advertising package called "Cricket in a Snap," aimed at helping brands engage fans during the Indian Premier League (IPL) period. The platform noted 85% of Gen Z in India follow the IPL, and the cohort collectively…...

2+ mon, 1+ week ago  (246+ words) X has announced updates to its creator subscription features aimed at expanding monetisation options and improving management tools for creators on the platform. The move is part of the platform's broader effort to retain creators and encourage more content on…...