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campaignlive.co.uk > article > advertising-has-become-detached-from-the-boardroom > 4x3rxjf8gtf08stbnkjyz9h1wm

Advertising has become detached from the boardroom

1+ mon, 1+ day ago   (37+ words) Campaign UK "The industry's own Reformation won't begin with one dramatic event," writes Whittaker. He argues agencies have become too focused on operational debates and too removed from the boardroom....


campaignlive.co.uk > article > why-we-need-to-ditch-the-phrase-non-working-marketing-spend > 4xn4bd889ajn639evndze68j5c

One of the most odious phrases in the English language is "non-working marketing spend" by @adliterate

1+ mon, 1+ day ago   (54+ words) Campaign UK Not every brand is being fuelled by a killer idea paid for by "non-working marketing spend", but the point is that every brand should be, writes Richard Huntington, the chief strategy officer at Saatchi & Saatchi London....